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WE MOVE WITH CULTURE, WE LEAD WITH EARNED, WE DELIVER IMPACT.

WE MOVE WITH CULTURE, WE LEAD WITH EARNED, WE DELIVER IMPACT.

Led by Sophie Chant, SCPR combines deep industry knowledge with over a decade of experience working with some of the biggest brands and agencies across the country.

SCPR is a boutique PR & comms agency.

We work across all areas of communication, publicity and events, servicing clients across Australia. We offer a range of personalised and strategic services for B2C & B2B clients across a diverse mix of industries.

No matter the size of your business, we thrive in collaborative environments and love pushing boundaries with creative, earned-first thinking to drive stellar results for our clients.

Our experience spans leading PR and media relations for some of Australia’s biggest events and causes including the National Pharmacies Christmas Pageant, Santos Tour Down Under, Woolworths Christmas Appeal, McHappy Day, Gluttony at Adelaide Fringe, and Subway’s World Sandwich Day.

We’ve been proudly recognised at the 2025 Mumbrella Travel Marketing Awards, shortlisted for ‘PR Idea of the Year’ and ‘Best Campaign on a Small Budget’, a testament to our earned-first, culturally driven approach to storytelling.

Nothing excites us more than helping brands embed themselves in culture and partnering with clients who are ready to make headlines and real impact.

Where we play.

lifestyle & consumer, retail, FMCG & hospitality, travel & tourism, tech, sport, entertainment, education, NFPS & charity & more.

Our services.

Whether you’re looking to work with us on a retainer or have an exciting project to brief us on, we offer a range of personalised and strategic services to fit your business needs.

  • Every great campaign starts with a sharp idea. We dive deep into your brand, audience and goals to develop tailored strategies that cut through.

    From high-impact campaign concepts to pitch ideas and media matrixes, we bring fresh thinking and creative clarity to every brief.

  • We know what makes headlines and how to get the. From securing national coverage to driving targeted local stories, we utilise strong knowledge in the media industry to craft media strategies that earn attention and build credibility.

  • From digital, social, native and advertorial, to print and radio partnerships, we’ll work with you to craft strategic paid media plans and integrated campaigns that amplify your message across the right channels.

  • Want to build relationships with media 1:1?

    We’ll work with you to curate memorable, on-brand famil opportunities that bring your brand, offering and experiences to life.

    From intimate immersions to multi-day destination trips, we handle everything end-to-end to spark authentic engagement with KOLs in your industry.

  • From influencer campaign strategy. influencer shortlisting and negotiating right through to briefing, gifting and content approvals, we handle it all.

    Whether you're after mass reach or niche impact, we connect brands with the right creators to drive the best results.

  • Looking for product placement with your favourite media outlets?

    With online publishers shifting towards affiliate-led models, we help brands get set up, pitch the right way, and track web traffic and sales.

    From gift guides and product round-ups to feature stories on your latest product launch, we’ll help your brand show up in all the right places.

  • From buzz-worthy brand launches to intimate media previews we’ll work with you to create an event that gets people talking.

    We manage every detail, from concept and guest list to styling and run sheets, ensuring your event runs smoothly and leaves a lasting impression.

  • Are you an agency in need of extra support?

    SCPR regularly partners with agencies across Australia, offering freelance PR services to help fill resource gaps or bolster teams during key campaigns, launches or busy periods.

    We slot in seamlessly, bringing senior-level experience, reliability, efficiency and results when you need them most.

Our team’s experience.

* Some of these brands were not direct clients of SCPR and reflect our teams experience while consulting for other agencies or during previous roles.

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  • "Sophie was a valuable support for the Praytell team during a particularly busy period. She gets across campaigns quickly and is a very efficient worker, seamlessly switching between tasks and topics. She's got great media knowledge and an A+ pitching game, and isn't afraid to get her hands dirty to do whatever is needed on the day!"

    Annie Ryan - Praytell Australia

  • "Sophie is an exceptional publicist. Her work ethic, extensive media contacts, and the dazzling results that stem from both are worth every cent. If you want someone who doesn’t just get the job done but elevates it, look no further."

    Amy Springhall - The Visibility Project

  • "Sophie’s expertise in PR has been instrumental in elevating Black Dog Ride’s media presence. Her strategic approach, tireless effort, and ability to turn ideas into impactful media coverage have been outstanding. The level of interest and engagement she has driven for Black Dog Ride has exceeded our expectations. The results have been exceptional, and we couldn’t be more grateful for her work."

    Julie Webster- Black Dog Ride

  • “SCPR took the time to understand our business goals and tailored our PR strategy to ensure we got the most out of our press opportunities. Thanks to her hard work, we were thrilled to secure great press in reputable outlets, which was a major highlight of our 10-year business anniversary. The coverage really helped boost our visibility and gave us valuable exposure in the industry. SCPRs attention to detail, creative thinking, and unwavering commitment to delivering results made her an absolute pleasure to collaborate with”.

    Tella Wise - Golf Gods

  • “We have worked with Sophie multiple times, and she never fails to deliver exceptional results. She is incredibly quick, reliable, and organised, always securing us top tier media coverage across every platform imaginable. Her expertise and dedication make her an absolute asset, and we could not recommend her highly enough.”

    Jimena Munoz - Hecho en Mexico

  • "As a PR professional, Sophie goes above and beyond to support story delivery, pitching ideas and contact sourcing. No matter the deadline or complexity of the brief, Sophie approaches every request with genuine enthusiasm. She’s proactive in offering helpful insights into the industries she works across and connecting journalists with the right people. Her responsiveness and understanding of the media landscape makes her an invaluable contact for journalists."

    Shari Hams - ABC

  • "Working with Soph has been so helpful for our business! Her deep understanding of the media landscape, combined with her fantastic network of contacts, has resulted in exceptional coverage. Soph is fast, flexible, and efficient, making her a dream to collaborate with. Her energy and enthusiasm are infectious, and she consistently goes above and beyond to deliver outstanding results. I highly recommend Soph to anyone seeking top-tier PR support."

    Rebecca Clark - 152 Project

  • "Sophie Chant and I have worked on a number of stories over many years. She is an exceptional operator with great networks, and has been instrumental in helping break some big stories. Always open to collaboration and ideas, she brings in a perfect balance of managing expectations of business clients and journalists."

    Valerina Changarathil - The Australian

  • "Our online healthcare startup benefited massively from Sophie's drive and energy. Our PR campaigns never lost momentum, there was always a new angle and a fresh idea. Sophie was instrumental in getting our story into multiple high profile publications and TV items, which included Marie Claire magazine, ABC, news.com.au, Sky News and countless others. I recommend Sophie in the highest possible terms."

    Aifric Boylan - Qoctor

  • "Sophie really got to know and understand our brand which meant it was easy to get our campaign ideas across. From this, Sophie provided some unique campaign ideas for new store openings such as a the Valentines Day Date Night Pack for the opening of Preston. On top of this, Sophie built strong relationships with media and influencers that were the right fit for our brand."

    Monique Vartesi - Kitchen Warehouse