WE LEAD WITH EARNED, WE MOVE WITH CULTURE, WE DELIVER IMPACT.

WE LEAD WITH EARNED, WE MOVE WITH CULTURE, WE DELIVER IMPACT.

Sophie Chant is a PR Agency owner based in Adelaide Australia

Led by Sophie Chant, SCPR combines deep industry knowledge with over a decade of experience working with some of the biggest brands and agencies across the country.

SCPR is an award winning boutique PR & comms agency.

We work across all areas of communication, publicity and events, servicing clients across Australia. We offer a range of personalised and strategic services for B2C & B2B clients across a diverse mix of industries.

No matter the size of your business, we thrive in collaborative environments and love pushing boundaries with creative, earned-first thinking to drive stellar results for our clients.

Our experience spans leading PR and media relations for some of Australia’s biggest events and causes including the National Pharmacies Christmas Pageant, Santos Tour Down Under, Woolworths Christmas Appeal, McDonald’s McHappy Day, Gluttony at Adelaide Fringe and Subway’s World Sandwich Day.

Our work has been proudly recognised at the 2025 Mumbrella Travel Marketing Awards, winning ‘PR Idea of the Year’ and shortlisted for ‘Best Campaign on a Small Budget’, a testament to our earned-first, culturally driven approach to storytelling.

Nothing excites us more than helping brands embed themselves in culture and partnering with clients who are ready to make headlines and real impact.

Where we play.


lifestyle & consumer, retail, FMCG & hospitality, travel & tourism, tech, sport, entertainment, education, NFPS & charity & more.

Our services.


Whether you’re looking to work with us on a retainer or have an exciting project to brief us on, we offer a range of personalised and strategic services to fit your business needs.

  • Every great campaign starts with a sharp idea. We dive deep into your brand, audience and goals to develop tailored strategies that cut through.

    From high-impact campaign concepts to pitch ideas and media matrixes, we bring fresh thinking and creative clarity to every brief.

  • We know what makes headlines and how to get them. From securing national coverage to driving targeted local stories, we utilise strong knowledge in the media industry to craft media strategies that earn attention and build credibility.

  • From digital, social, native and advertorial, to print and radio partnerships, we’ll work with you to craft strategic paid media plans and integrated campaigns that amplify your message across the right channels.

  • Want to build relationships with media 1:1?

    We’ll work with you to curate memorable, on-brand famil opportunities that bring your brand, offering and experiences to life.

    From intimate immersions to multi-day destination trips, we handle everything end-to-end to spark authentic engagement with KOLs in your industry.

  • From influencer campaign strategy. influencer shortlisting and negotiating right through to briefing, gifting and content approvals, we handle it all.

    Whether you're after mass reach or niche impact, we connect brands with the right creators to drive the best results.

  • Looking for product placement with your favourite media outlets?

    With online publishers shifting towards affiliate-led models, we help brands get set up, pitch the right way, and track web traffic and sales.

    From gift guides and product round-ups to feature stories on your latest product launch, we’ll help your brand show up in all the right places.

  • From buzz-worthy brand launches to intimate media previews we’ll work with you to create an event that gets people talking.

    We manage every detail, from concept and guest list to styling and run sheets, ensuring your event runs smoothly and leaves a lasting impression.

  • Are you an agency in need of extra support?

    SCPR regularly partners with agencies across Australia, offering freelance PR services to help fill resource gaps or bolster teams during key campaigns, launches or busy periods.

    We slot in seamlessly, bringing senior-level experience, reliability, efficiency and results when you need them most.

Our team’s experience.


Australian affiliate marketing agency driving brand growth through partnerships.
PR services in Australia for hospitality, restaurants, and food brands.
Public relations agency in Australia for travel and tourism marketing.
Boutique PR agency in Australia offering personalised public relations services.
PR agency in Australia specialising in luxury brands and experiences.
Public relations agency in Australia helping startups gain visibility.
Australian PR agency specialising in lifestyle brands and creative campaigns.
Influencer marketing agency in Australia connecting brands with creators.

Creative PR agency in Australia with innovative media strategies.
Affordable PR agency in Australia delivering cost-effective services.
Australian PR agency specialising in lifestyle brands.
Fast-moving consumer goods PR agency based in Australia.
PR agency supporting health, wellness, and lifestyle companies in Australia.
PR services designed for small businesses in Australia.
PR and communications agency in Australia building strong brand identities.
Australian PR agency offering expert media relations services.
Fast-moving consumer goods PR agency based in Australia.
Australian PR agency for food, beverage, and hospitality campaigns.

Some of these brands were not direct clients of SCPR and reflect our teams experience while consulting for other agencies or during previous roles.

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